MSC Cruises has announced an exclusive four-day global trade cruise onboard the flagship MSC Splendida.

Individual travel agents, networks and tour operators will sail between Genoa, Italy and Marseilles, France, during the ‘All-Stars of the Sea’ event from 24−27 February 2014.

Over 1,500 travel agents and selected media representatives are scheduled to attend and will be joined by more than 200 people from MSC Cruises’ direct sales force around the world.

The exclusive gathering will include 15 MSC Academies – meetings and workshops to discuss market opportunities and set future objectives – a gala dinner and several entertainment options, from live music performances to signature shows in the ship’s 1,600-seat theatre.

The highlight of the three-day cruise is the award ceremony, where the Best Foreign Individual Traveller Producer, Best Group Producer, Best Network, Best Initiative and Best Online Agent category awards will be presented to over 130 individuals or agencies that have made exceptional contributions to MSC Cruises.

The participants will be welcomed on board MSC Splendida by MSC Cruises’ executive chairman Pierfrancesco Vago and CEO Gianni Onorato.

"Many MSC Cruises travellers book their cruise through a travel agent," said MSC Cruises’ CEO Gianni Onorato. "We rely on them hugely, there’s no doubt about it, and our success depends on their knowledge of who we are and the extraordinary product we’ve created, and why guests should choose us over the vast array of holiday choices available.

"They understand, as we do, that travel planning isn’t just about places, it’s about people, experiences and memories. We want travel agents on board to experience hands-on MSC Cruises’ authentic Mediterranean identity and to get to know the details of our company’s original vision. This event is the perfect opportunity to do so."