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World Cruise Industry Review 2016 Vol. 1

Market intelligence Top

Carnival Corp's announcement that it will be launching a brand specifically for the Chinese market is perhaps the biggest indication so far of just how committed the industry is becoming to fully harnessing the potential of China's cruise sector. What might such a brand look like and will Carnival be the first of many to embark upon such an approach? World Cruise Industry Review investigates.

Big interviewTop

It was a busy 2015 for Adam Goldstein. Not only did the Royal Caribbean Cruises president and COO have to oversee the continued expansion of the group, but, in his role as CLIA chairman, Goldstein was responsible for steadying the ship after the sudden departure of the association's recently departed CEO. The executive sits down with World Cruise Industry Review to discuss events at CLIA, how RCCL is looking to get ahead in the Chinese market, new ships, and the challenges and opportunities facing the sector as a whole in 2016.

Shipbuilding, maintenance & repair Top

With Norwegian and Princess both announcing that they're building ships specifically tailored for the Chinese market, and MSC extensively refurbishing the Lyrica ahead of it being deployed exclusively in the region, how does tailoring shipbuilding for a particular market dictate one's approach and what innovations are we likely to see? MSC CEO Gianni Onorato and Norwegian's SVP Christer Karlsson discuss.

Shipbuilding, maintenance & repair Top

Crystal Cruises will launch Crystal River Cruises with five luxury river yachts - three more than previously announced - with the first vessel in operation by 2016, a year earlier than planned. How is this being approached from a shipbuilding perspective and to what extent do the challenges of such an undertaking differ from those presented by the three ocean newbuilds also under development? We speak to Chief Operating Officer Thomas Mazloum to find out.

Design Top

Celebrity's Infinity and Celebrity ships are undergoing multi- million dollar refurbishments, adding new features and enhancements at Freeport, Bahamas, including the new 'Rooftop Terrace', inspired by the Lawn Club found onboard Solstice-class ships. President and CEO Lisa Lutoff-Perlo talks us though these changes, outlines what her guests are currently looking for in cruise ship design, and discusses the extent to which the success of Solstice has necessitated renewed focus on revitalising the line's existing fleet.

Safety at seaTop

Video surveillance technology has come on leaps and bound in recent years, with true life-saving devices, including infra-red, motion-detection, radar and tracking technologies coming onto the market. Following a number of high-profile man overboard incidents in the past 12 months, how much investment are we seeing in such technologies and how big a difference might they make? Royal Caribbean CSO Jennifer Love and Luigi Razeto, SVP marine operations for Norwegian, discuss.

Environmental issuesTop

With ten global brands, 100 ships and 11 million annual guests, Carnival Corp has established ten major goals for reducing its environmental footprint over the next five years, while enhancing the health, safety and security of its guests and crewmembers, and ensuring sustainable business practices across its brands, business partners and suppliers. Carnival Corp chief maritime officer Bill Burke talks us through how this will be achieved.

Bunker fuelsTop

What are the current challenges regarding fuel procurement, to what extent are fluctuating prices impacting availability and how can operators and suppliers better collaborate in order to cultivate an environment that works for all parties. We hear the thought of IBIA chief executive Peter Hall.

Operations management Top

The marked advances in connectivity at sea over recent years have transformed the guest experience, but how can operators harness a better connected guest in order to maximise new, enhanced and smarter revenue streams? Jeff DeKorte VP, digital marketing at Royal Caribbean Cruises, and David Steedman, director, shipboard guest services at Carnival Cruise Lines, provide their insights.

Onboard servicesTop

With the growth in multi-generational cruisers, a rising emphasis on family-friendly pursuits, and increased demand for new and unique onboard experience, to what extent does the casino still play an integral part in the cruise experience and for driving onboard revenue. We throw in our chips with Marty Goldman, SVP of corporate casino operations for Carnival Corp, and Jim Abbas, SVP, casino operations at Norwegian Cruise Line.

Food & beverageTop

Whether it's Celebrity partnering with Florida's Funky Buddha brewery, Carnival teaming up with Cigar City Brewing or Norwegian launching what it claims to be "the first craft beer hall at sea", the craft beer movement is being seized upon as a great differentiator for operators in the F&B space. How does one cultivate the right partnerships and stay ahead of the competition? We hit the bottle with Wes Cort, director of restaurant and beverage development & operations at Norwegian Cruise Line, and Wolfgang Ebenbichler, president guest experience, F&B for Princess Cruises.

Ports & destinationsTop

In late 2015, Carnival Corporation celebrated the opening of its new Amber Cove cruise port in the Dominican Republic. At around the same time, Royal Caribbean was announcing plans to build a $100 million terminal at the Port of Miami. Both developments mark a growing trend for lines to sink serious capital in port development programmes, but what constitutes the right deal and how much risk be shared between all parties. In this exclusive roundtable, we hear from cruise operators, port owners and consultants.

Since 2004, Linblad Expeditions, working alongside National Geographic, has provided small-ship voyages to some of the world's most remote and intriguing destinations, from the icy wilderness of Antarctica to the dramatic fjords of Alaska's Inside Passage. In 2015, as part of a $439 million acquisition deal, the operator announced an order for two new-builds, the first in the line's history What does this move tell us about the growth of the expeditions market? Where are guests demanding Linblad's ships be deployed? And is there anything that more traditional operators can learn from this destination-led, collaborative operating model? We meet president and founder Sven-Olof Lindblad to find out.



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