In the March 2012 edition

   
   
 

Market outlook with CLIA president Christine Duffy and European Cruise Council chairman Manfredi Lefebvre d'Ovidio

 
 
Richard Meadows: Pamela Conover’s successor discusses Seabourn’s move from Miami to Seattle and driving synergies with Holland America Line.
 
 

MSC CEO Richard Sasso guides us through the operator’s newest ship, the Divina, ahead of its launch in May 2012.

Viking River Cruises will launch an unprecedented four ships in 2012, part of a $250 million expansion programme. Chairman and president Torstein Hagen outlines his vision for the future of river cruising.

Roman Prodi, president of the Community of European Shipyards, and Cynthia Brown, president of the American Shipbuilding Association, discuss how 2012 is shaping up for their members and the steps being taken by shipyards on both sides of the Atlantic as they compete for cruise business.

 
 

Guests at sea are looking for escape and freedom, so how does one integrate suitable levels of surveillance onboard without evoking thoughts of Big Brother? Security leaders from across the industry investigate.

 
 

How much scope is there for the use of renewable energies at sea, and can operators see significant returns on their investment? Rasmus Norling, R&D director for technical services at RCI, and Brian Swensen, VP technical operations and refurbishments at NCL, discuss.

 
 

How are current and imminent changes to MARPOL Annex VI affecting bunker fuel quality and what are cruise operators doing to not only comply with current legislation, but remain commercially competitive? Albino Villegas, fuel operations manager at Carnival, outlines the issues. 

Newly appointed International Bunker Industry Association (IBIA) chairman Nigel Draffen discusses the organisation’s priorities for the year ahead.

Risk management is one of the factors currently at play when it comes to managing long-term, affordable, guaranteed access to fuel. We talk forecasting, hedging and compliance with leaders from across the industry.

 
 

As operators continue to drive synergies and cut expenditure across the supply chain, what effect are new IT platforms having in helping to deliver end-to-end visibility and deliver consistency. Richard Paulsen, Crystal’s director of purchasing, Holland America manager of purchasing John Peijis and Eugene Marino, VP of supply chain at Princess Cruises, discuss.

We also look at how, in light of new legislation coming into operation in 2012, a multinational operator ensures requisite levels of training across its fleet?

 
 
 
Set to debut in April 2012, Oceania’s Riviera is being marketed as the most elegant and sophisticated ship to launch in the last 50 years. Designer touches are everywhere, from the Lalique grand staircase to the sumptuous owner's suites furnished in Ralph Lauren Home. We meet the creative team behind the interiors.
 
 

Increasingly large ships, myriad dining options and the growth of partnerships with external franchises: managing F&B operations has never been more challenging. But where does the balance lie between centralised control and micro-management? And are potential synergies in terms of sourcing, staffing and revenue generation being fully realised? World Cruise Industry Review investigates.   

 
 

In 2009, Cruise Europe embarked upon an ambitious four-year marketing strategy, with the objective of creating awareness and visibility of the region and helping its ports and destinations to drive stronger links with the cruise industry, supplier partners and the end consumer. As the programme ends this year, we catch up with chairman Dirk Moldenhauer to find out about areas of success and failure and where challenges and objectives lie over the years ahead.

Japan’s port infrastructure was badly hit by the 2011 earthquake and tsunami, but efforts are underway to bring this growing international destination back up to speed. At the same time, ports across South East Asia are making increased efforts to cater to an increasingly adventurous guest demographic. We profile what progress still needs to be made and where the opportunities lie.

 
 

Cunard lowering the British flag after 171 years was a surprise, but the motivation behind it was even more so: a desire to conduct wedding ceremonies. The decision is reflective of the profitability of nuptials at sea, a growing practice across the industry. We talk to Cunard director of guest services, Martin Lilly, John Tereck, VP of commercial development at Celebrity, and Princess VP of entertainment and guest services Martin Hall, about getting brides and grooms onboard.

The industry is constantly stressing the emergence of a younger cruising demographic, but the growing trend for cruise ships to host music festivals is bringing in an entirely new audience. We enter the mosh pit with Richard Ambrose, VP for entertainment at NCL and JC Trueba, Carnival’s VP for entertainment.

 
 
Editorial content is subject to change
 
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