World Cruise Industry Review 2011 Vol. 2


     

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The shipping forecast
Gregg Michel of Crystal Cruises and Kevin Sheehan of Norwegian Cruise Line look back on a tough year, and discuss what the next one might bring.
 
 
Made in Italy
The European cruise industry enjoyed a record year in 2010, helped in no small part by the continuing successes of Costa Crociere, its largest group. Chairman and CEO Pier Luigi Foschi discusses new ships, Italian heritage and cultural identity.
 
     
Refitting the bill
The industry is steeling itself for a deluge of cruise ship refurbishments; Royal Caribbean’s Kevin Douglas and Carnival’s Peter Fetten explain how operators are preparing themselves.
     
Designed to perfection
Stirling Design International’s Thibaut Tincelin explains how attention to detail in concept and construction helped cruising yacht Le Boreal to exceed expectations.
     
     
Exit strategy
Cruise ship evacuations are a rarity, but operators are always looking for ways to improve their emergency procedures. Royal Caribbean’s Chris van Raalten and Princess Cruises’ Paul Debnam discuss the latest thinking.
     
The challenge of the green agenda
Environmental issues are at the top of the cruise industry’s priority list, not least because of the rising tide of regulation. Cruise lines have invested heavily in new technology, better processes and training, but still face a huge task to stay compliant.
 
     
     
Make the connection
In such a customer-facing, trend-driven industry, IT’s behind-the-scenes role, underpinning and improving the guest experience, is often overlooked. Giuseppe Flammia, chief information officer at MSC Cruises, talks about the importance of business partnering and why visibility and integration are essential when driving operational performance.
     
     
Crystal clear inspiration
Keith Rushbrook of II By IV Design Associates, principal designer behind the $25 million refurbishment of the Crystal Serenity, reveals why it was necessary to look beyond the cruise industry for inspiration.
     
     
Designer dining
As cruise lines increase their food offer, we ask Carnival UK’s Steve Williams, HAL’s Rudi Sodamin and MSC’s Enrico Borniotto if celebrity chefs are now de rigueur on board.
     
     
Knowledge is power
Cruise ships are returning to Egypt and Tunisia, but the Arab Spring revolutions means for costs, itineraries and port infrastructure.
     
Size it up
The cruise industry’s investment in new vessels is being directed towards larger ships. We talk to NCL’s Crane Gladding, Disney’s Karl Hotz and Cruise Europe’s Jens Skrede to find out what this trend
     
     
New wave attractions
Guests are being treated to films and theatre shows in surroundings that supersede their onshore counterparts. Cunard’s Martin Lilly and MSC Cruises’ Gennaro Parlato delve into the latest trends.
     
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