The Heineken BrewLock™ system has scooped two major accolades in the Drinks International Travel Retail Awards 2016, winning both Drinks Innovation of the Year and overall Supreme Champion across all awards categories.
Heineken BrewLock™ is a game-changing innovation, specifically designed for the cruise and ferry industry to guarantee brewery quality draught beer in on-board bars. Now available on over 90 vessels across the globe, it has provoked a huge response from operators due to the key benefits it offers: an easy-fit, multi-layered 20K PET keg, removing the need for additional gas and regulator systems; 25% lighter than regular steel draught systems; 100% disposable - significantly reducing logistical, quality and cost barriers that the cruise industry was facing.
Koos Vrijlandt, manager global duty free, comments: "We are proud and delighted to win these awards with BrewLock™. It is a powerful innovation that demonstrates the ability of HEINEKEN to create exciting new solutions, delivering a stronger consumer experience and significant operational and logistical advantages for our customers amongst the world's leading cruise and ferry lines.
"This week at TFWA we are showcasing the newly expanded range of brands available in the BrewLock™ system in Global Duty Free with the addition of Heineken® Light and Strongbow® Apple Ciders, the world's number one cider brand, joining the existing range of Heineken® and Newcastle Brown Ale®. This expansion of the BrewLock portfolio creates exciting new options and advantages for our customers, plus more consumer choice with a guaranteed perfect serve of draught beer and cider - all in all a significant development in the experience we are continuing to evolve for HEINEKEN consumers as they travel the world."
